See all results Search results
    Upload

    Here's how to get started on Reelhouse

    Participate by liking projects and videos. Find new content through Discover & Follow Feed pages.

    • Click 'Like' on a project to follow it and stay up to date with the latest news.
    • Click 'Follow' on a user's profile page to get updates on his or her activity.

    Discover

    • Click the Reelhouse logo located on the top menu bar to access the Discover and Follow Feed pages.

    Briefly

    The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creat...

    • Stream up to 1080p. The film will be available to you for the next 48 hours.
    • Video(s), min of content, store item(s)
    • Stream and download in HD.
      Format MP4

    • Want more content from this film?

    • This content is for your own personal, non-commercial use only. Read more.

    /
    Invalid promo code

    Use a different credit card
    Invalid promo code
    A Paypal popup will allow you to complete your purchase.

    Invalid gift code
    A VR headset is required for this purchase

    Purchase successful!

    Sorry, this film can not be watched from your country.

    Our wish at Reelhouse is for its content to be available world wide. Certain criteria must be met before this can be made a reality, and we are working hard to make this happen. We want this as badly as you do. Stay tuned!

    Briefly

    Directed by Tom Bassett 2014 26 min
    Details
    Every project starts with a brief.

    But very few projects end up with exceptional results. Why?

    As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.

    Through a series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), we asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results.

    The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.

    Film Poster

    Briefly

    Every project starts with a brief.

    But very few projects end up with exceptional results. Why?

    As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.

    Through a series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), we asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results.

    The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.

    0 Comments. Add your thoughts.

    v By Tom Bassett
    Share this with:
    Twitter Facebook Email