Case Study
Boosting sales with promo codes on Reelhouse
Objective:
Attract traffic to new film.
For France’s National Holiday, adventure filmmaker Seb Montaz created a promo code for two of his films for 50% off.
He advertised the sale on Facebook, posting the code just above our purchase-optimized player, allowing folks to buy and redeem the code directly from their Facebook feed. The filmmaker was able to watch how many codes were being redeemed — live through the Reelhouse metrics dashboard, and expire the promotion after the holiday was over. He saw traffic from the promotion spill over to his other catalogue films that weren’t on promotion, and saw his 3rd highest revenue day ever.
Solutions used
Promo Code Tool
Created a custom code using the Reelhouse Promo Code tool for a 24 hour 50% off sale.
Purchase via Embed Player
Advertised the promotion on social media using our embeddable player for quick and easy redemption.
Metrics
Managed and analyzed the promotion campaign using Reelhouse Metrics.
Try these useful tips
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Affiliate links
Spread the promotion further by sending out affiliate links. We give you the data you need to manage your own commission payouts.
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Include digital downloads
Print out promo codes and slip them in your DVDs for folks to redeem their free digital download.
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Special access screenings
Send out screening codes to the press & festival curators to build exposure for your film.
Interesting metrics
Promoting and discounting films generated sales for non-promoted films
First promoted film
339% increase in sales
81% increase in visits
Highest sales in 1 year
Second promoted film
926% sales increase
527% increase in visits
Highest sales day ever
Non-promoted film
854% increase in sales
73% increase in visits
Biggest day in 6 months
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