Case Study

Affiliate Tracking and Embeddable Players


Self-distribute, leveraging the influence of others

Watch trailer Visit film page

Filmmakers from Austria created the first filim to document European surf exploration. They had a targetable niche, a professional grade film, and ambition to take on distribution themselves.

Leveraging our purchase optimized player and using our affiliate codes, they sent out trailers to publishers in the action sports & surf lifestyle brands in Europe to review their film for an upcoming release. Their film was reviewed on over 300 blogs and websites, and directly under each article, was their embedded Reelhouse purchased optimized player.

Embedded player used

Through affiliate codes, the filmmakers were able to see which of those reviews resulted in a direct purchase or a filmpage visit, allowing them to reward media publishers that sent paying traffic their way. The filmmakers then gave out promo codes to some top performing publishers to boost their buzz even further.

Finally, the crew put on a Reelhouse LIVE screening, handing out free tickets for this one-time event. Media publishers once again promoted it, and film sales increased 150% — despite the screening being free!

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Solutions used

Purchase via Embedded Player

Leveraged Reelhouse’s purchase optimized player, embedding it on +300 related blogs & webistes, allowing viewers to buy directly from those pages.

Affiliate tool

Offered top media partners a revenue share on sales via Reelhouse’s affiliate tool.

Setup a store

Sold merchandise directly from their website using the Reelhouse Store, amounting to +20% of total revenue.

Unparalled Interaction

Hosted a ReelhouseLIVE screening, with embedded Q&A from the filmmakers.

Try these useful tips

  1. Purchases via embedded trailer

    Send out trailer links well before release. The day you launch your film, folks can buy/rent it directly from that player wherever it is embedded.

  2. Bundles

    Bundle store items and videos together for a super-fan package

  3. Interact with your fans

    Offer free tickets to your ReelhouseLIVE screening to boost sales

Interesting metrics


External player embeds


of total revenue came from merchandise sales

45% of purchases

originated from external players

150% jump in sales

after ReelhouseLIVE screening