Case Study
Crowdfunding fulfilment with Reelhouse
Objective:
Fulfill a 631 backer Kickstarter project, using enterprise-level DRM, while also selling direct to fans.
When ‘Obvious Child’ was acquired after Sundance, the filmmakers still had an obligation to reward the original backers who supported the film on Kickstarter. With multiple levels of rewards (2 different films, director commentary, etc.) A24, the distributor, leveraged Reelhouse as a full service solution. After uploading the film, they simply selected which videos would be included in each fulfilment package, added the Kickstarter backer list, and sent the codes out.
Reelhouse’s plug-and-play solution integrates with both Kickstarter and IndieGogo platforms allowing filmmakers, distributors, and studios to very easily reward a films earliest supporters.
Solutions used
Fulfilment Tools
Leveraged Reelhouse’s crowdfunding fulfilment tool to reward 360 backers over 3 different reward tier combinations.
DRM Tools
Activated Reelhouse’s enterprise level DRM encryption on all rewards delivered to mitigate piracy 1 week ahead of the VOD release.
Direct Buy Links
Sold Obvious Child using direct BUY links on A24’s Facebook and Twitter pages.
Try these useful tips
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Show your gratitude
Add a customized ‘thank you’ note included in the redemption email to backers.
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DRM tools
Protect your film with enterprise level DRM encryption to mitigate piracy & sharing.
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Track interaction
Track the open and click stats on reward emails in our live metrics dashboard.
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Gifting
Include a gift coupon with your redemption reward allowing backers to spread the love.
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Interact with your fans
Reward backers with a free Reelhouse LIVE screening with embedded chat.
Interesting metrics
87% of backers
redeemed their film within the first week
198
short film versions redeemed
162
feature film versions redeemed
93
DVD + short films redeemed
$37,214 of its $35,000
Kickstarter goal was raised
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