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To have followed mainstream media for best on four decades, together with countless films and television programs relating to the Great White Shark, its no surprise that the overwhelming public and social sentiment is one of fear and loathing. In a similar light to foreign and domestic governments indoctrinating the populations to despise a supposed enemy, the Great White has become the common foe of people throughout the globe. There appears to be a gap between public sentiment and the views of scientist and shark enthusiasts across the board. The question remains, how to we bridge this gap? This is where Andrew Fox and his family legacy, along with incredible partners and crew come in. Aboard their maritime Vessel Rodney Fox, guests, scientists, Hollywood film makers and pretty much anyone get a fins and all experience diving in secure cages with the Great Whites.